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storyboard18.com > brand-marketing > why-jaipur-rugs-chose-brand-love-over-roi-yogesh-chaudhary-on-the-puma-bet-ws-lo-110522.htm

Why Jaipur Rugs chose brand love over ROI: Yogesh Chaudhary on the Puma bet

15+ hour, 28+ min ago   (295+ words) Most marketing department eventually reduces itself to a spreadsheet, cost per click, share of voice, return on ad spend, some number that proves the money was well spent. Yogesh Chaudhary, Director Sales and Marketing at Jaipur Rugs, has built a…...